Derek Scruggs

Seth Godin has done it again.When he launched the Unleashing the Idea Virus, he came up with a clever strategy to get it in lots of peoples heands and (apparently) worked out an exclusive deal with Fast Company to publish an excerpt and feature it on the cover of one of their issues.
Now […]

Once again, the email service providers (ESPs) are teaming up, to try to convince ISPs to stop filtering their email. A good idea, but unless and until they find a way to compensate ISPs with cold, hard cash, the effort will only be marginally successful in the best case.
Even if the ESPs were willing to […]

Ballot stuffing? Today I received this email from ClickTracks, which makes log analysis software. They want me to vote for them in the ClickZ Marketing Excellence Awards. I can undertstand their desire to win, but I’m not even a customer. I downloaded their software a while back but frankly haven’t even had a chance to […]

Interesting. According to Jakob Nielsen’s latest Alertbox, email newsletter subscribers have a “high emotional attachment” to newsletters, which inhibits them from unsubscribing, even when they don’t read the newsletter any more. I’ve noticed this in my own behavior. I’m subscribe to many newsletters that I don’t read any more, but I stay on the list […]

Finally learned how to use the microphone on my computer. Like the sound of one hand clapping? Click here. Though I don’t think it meets the definition presented here.