Derek Scruggs

Got an email today from Rok Hrastnik letting me know that sales of Unleash the Marketing and Publishing Power of RSS are going well. I’m impressed with how well he’s promoted it. In addition to gettin…

Tyler Cowen: You are not as benevolent or generous as you think. The main reason you gave to tsunami victims is because other people did.
This is not surprising at all. Change “gave to tsunami victims” to “bought Nike shoes.” Humans are social creatures, who in spite of our rationality, behave emotionally a great […]

Rok Hrastnik has written an incredibly comprehensive e-book about RSS for marketing, and I’m not just saying that because I’m in it. Check it out. (aff.)

Wow. There’s a burning discussion going on about whether GoDaddy is being wise or stupid to run an ad in this year’s Super Bowl.
As a marketer, I’m not a big fan of Super Bowl ads per se. Most of them are pretty lame, but there have been some big success stories. Someone on the board […]

Coming in 2006: The Google Grid. Maybe. Kinda fun to think about. Or scary?

I’ve been advocating a helper-application approach to RSS for at least 18 months. (Which is not to say that I invented the idea. Others have talked about something similar, and the idea of a helper application is obvious to most people who’ve done any kind of web programming.) But now that Jeremy is advocating it […]

An apparently anti-commerce nut says, “It’s time for Google to give something back to the public sector.”
Like maybe all the information that Google has given you access to over the years?

Hee hee! Announcing the Apple iProduct.

Last night’s movie: The Secret Lives of Dentists. We liked it. It has a quirky combination of drama and almost campy humor. The night before we watched Girl with a Pearl Earring. Also two thumbs up.

Over the last few years, little by little, I’ve become a sports nut. When I first moved to Boulder, I didn’t follow any of the local teams and in fact actively disliked the Broncos because I never liked John Elway. (There’s not denying he was a great player, but I never liked the way he refused […]