Derek Scruggs

Seth has a legitimate gripe about an AdWords ad that falsely promised to help him get replacement keys for his car. But in fairness to the company behind the ad, Google actually makes it awfully hard for you to know exactly which search phrases are triggering your keyword matches.
Google’s reporting interface groups clicks […]

Maybe this will work, though I suspect it would work better with upside incentives. Think how much people would pay for accurate predictions of big powder days at the ski resorts?

When I was 10 years old I won my school spelling bee. I was supposed to go to the county championship bee, but on the morning of the big event I woke up with chicken pox. An alternate went in my place and lost on the word “incredulous.” I remember being PO’d because I knew […]

I love this. Frequently I hear about a good movie and write it down on a “movies to see” list. However, first I usually check it out on IMDB. But IMDB is really geared more toward “inside baseball” stuff like listing the cast and director. It doesn’t really give you much in the way of […]

A friend of mine is exploring a business opportunity in China. He does not speak Mandarin and plans to stay in the US, so he’s looking for someone in China (preferably Shanghai) who: 

 Is experienced in marketing to Chinese consumers 
 Speaks English well 
 Is comfortable with the Internet and ideally Internet marketing

If this is you or somebody […]

Here’s an interesting little test. Chris Richardson posted the results of some Google searches he did on various big-name brands.
Just for fun, I started typing in “I hate (brand)” in Google to see what comes up. I then got curious about the findings for “I love (brand).” Here’s the love/hate score for a random selection […]

Brad Feld may be on to something. What do you think of Blarketing?

From Hugh at Gaping Void:

Career and business advice columnists often tell us to “find your passion in life and success will follow.” The lucky ones find it when they are young. Newt Gingrich has said that he knew when he was a young boy that he wanted to grow up to be speaker of the House. Ditto Bill Clinton […]

In reference to Seth’s snarky reponse to my snarky response: Thhhhhhbbbt