Another reason to love NewsGator. Its feed wizard now has a category called “newsletters,” and our eViews newsletter is listed in it.
Why is this important? In addition to the nice free promotion for Escalan, it promotes the idea of a newsletter delivered by RSS. Big whoop, right? Well, here’s why I think so. Most RSS feeds are just blogs. As such, that means frequent updates that are often trivial in nature. From the user’s perspective, this can be overwhelming and may eventually lead to people choosing not to subscribe because they already get too many feeds. But if users get used to the idea of occasional updates via RSS, then they will be more likely to subscribe.
That’s the theory anyway.