Derek Scruggs

Mark Wyner offers and awesome overview of how to make CSS work (most of the time) in email.

Business Know How has a good article explaining Yahoo’s controversial (and confusing) SiteMatch program. I haven’t spent a lot of time reviewing this program, but my sense is that this smacks of misplaced arrogance. Yahoo generates a fair amount of traffic, but not anywhere near what Google does, and therefore not enough to charge a […]

I started to post this as a comment to Jeremy’s post, but it’s a question I often get from my audience, so I’ll answer it here.
Wil asked, “Can someone please give me a /pointer to a/ primer as to why RSS is such a big deal?”
Others offered some good answers. Here’s mine.
Wil, RSS has different […]

Well, it’s about time. Yahoo recently launched an RSS aggregator, and it’s not bad. It allows me to have my favorite feeds right on the My Yahoo home page, which has been my home page for a few years now. Once they get the glitches out, I hope Yahoo pushes the envelope in terms […]

Talk about morons, here’s the prototype. This article takes Google to task for planning to introduce an email service. The writer assumes it will be a free webmail service a la Hotmail. I really really really doubt it. Rather, my guess is that Google plans to allow email publishers to introduce AdSense ads in their […]

This is fascinating. Fred Langa of Information Week did an interesting test that suggests a lot of legitimate email is being blocked as spam.

This is almost depressing. I really really really hate spam, but this article is a sad reminder of how the legitimate marketing babies like you and me can get thrown out with the spammer bathwater. Or at least pay a huge fine.

Excellent interview with Seth Godin. Strictly speaking, I probably owe Seth a link for the good deed he did for me back in the summer, but I’ve read tons of interviews with him and this probably the best I’ve seen. You know, at one time I thought Permission Marketing was his 15 minutes, but now […]

Re: Why the Web Will Kill RSS
I’m in the middle of the road. I think email still has legs, but once I started using NewsGator I immediately saw a better future. Subscribing to a feed is trivially easy - you don’t have to input an email address, type in a URL or anything. Just right-click […]

The long arm of the law appears to be on the side of Gator.