Here’s an interesting little test. Chris Richardson posted the results of some Google searches he did on various big-name brands.
Just for fun, I started typing in “I hate (brand)” in Google to see what comes up. I then got curious about the findings for “I love (brand).” Here’s the love/hate score for a random selection of brands. While I was at it, I did a “passion index” against the average number of comments for these brands (positive or negative). Microsoft, Walmart, Comcast and McDonalds are the big losers on the Love/Hate score. No surprise. (And yes, this is the random stuff I do when I’m procrastinating.)
How long before this becomes a normal part of consumer behavior when they are researching potential purchases? Fortunately, Google search of “I hate Derek Scruggs” still comes up empty, though it won’t after Google indexes this post. 