the latest
eViews, which inspired a good comment from
response:
Yes, there definitely
needs to be a shift in user behavior for RSS to take off, and that could take a
long time. But he correctly points out that support for RSS by the major inbox
providers could speed up the process. I think that will happen sooner rather
than later because there are benefits to inbox providers is at
least as high as the benefits to long-suffering email marketers.
Hotmail, AOL et al spend enormous amounts of money blocking spam and
unblocking legitimate email after the publisher complains.
(Anyone who’s ever tried to get on AOL’s ever-shifting whitelist can relate to
this.)
Part of the reason I
wrote the article in the first place is to get marketers to start paying
attention to this new technology and start asking the “big guys” to support it.
It may take some time, but then again, if Microsoft bought NewsGator (or
alternatively came out with their own version), I think things would speed up
considerably. Come on Microsoft! Join the revolution! 