Yes, I know it’s been ages since I posted, mainly because I’m busy as all hell and also because I prefer microblogging on Twitter. But I thought I’d share this simple little widget we created for South by Southwest Interactive. I’m heading to Austin tomorrow and this is what my schedule will probably look like for the next few days. Ping me if you’re there, and check out our online rating tool built specifically for the conference.
Great idea:
Many years ago, David Allen shared with me that one of the first things he did when planning his first book, the best-selling, Getting Things Done, was to write the Wall Street Journal review of his book, first. He wrote the book review as he would like it to appear in print, even before writing the first chapters of his book.
An acquaintance of mine, a direct marketing guru, once told me that he writes the sales letter before he ever creates the product. Only after he’s explained exactly what you’ll get and why you need it does he set about creating the product. (And sometimes, if the sales letter isn’t compelling enough, he just abandons the product altogether, saving him a lot of time and effort.)
Yeah, yeah – I know. I’ve been a terrible blogger of late (though a little better about tweeting). And so now I finally have the energy to write something and it’s nothing more than a commercial for the panels I’ve submitted to South by Southwest. So sue me. But make sure you vote first.
When my sister gave me the news of Charlton Heston’s death, the first thing I said was “Did they pry his gun out of his cold, dead hands?”