Tripp Keber is the founder and CEO of Dixie Elixirs, a manufacturer of edible cannabis products. This is a fascinating industry and it’s interesting to see how Dixie and other companies are applying tried-and-true brand development techniques to differentiate themselves from just plain old weed.
In the interview Tripp mentions Sanjay Gupta, who recently issued a very public apology for being anti-marijuana in the past. This is a big deal. Gupta is very well respected, and his willingness to publicly recant says a lot about the guy.
And let’s be clear: I don’t think marijuana is harmless candy. Kids shouldn’t do it because it may impair brain development. Obviously you should not use it while operating heavy machinery or at work (though I think it may be okay in certain jobs…). But living here in Boulder home to a major party school — I’ve long thought that if all those students were getting stoned instead of getting drunk, we could probably fire half the police force.
(Not that I’m against cops. I love cops! Rest assured, Officer, that you have no need for ever pulling over my law-abiding self. Seriously. Like, never. Seriously. Did I say that already?)
I have a Sponsor!
In this episode I talk about Staunch Robots, my sponsor. Make sure you listen because it’s kind of a big deal.
PS: Rather than commenting here, please give Semi-Random Walks a review on iTunes. Whether you love it or hate it, I value your feedback.