Seth Godin has done it again.When he launched the Unleashing the Idea Virus, he came up with a clever strategy to get it in lots of peoples heands and (apparently) worked out an exclusive deal with Fast Company to publish an excerpt and feature it on the cover of one of their issues.
Now he’s pimping Purple Cow, with a cool new marketing strategy, excellent packaging and – from the “if it worked before, it’ll work again” theory of marketing – an excerpt in Fast Company.
Seth’s a pretty clever marketer.